Discovery
1 to 2 daysShort scoping sprint
Best for: Founders unsure of scope or stack.
Send a briefChapter 04Services
Software that works the day after launch.
Lanes of work I take from the CMS below. Every engagement is scoped around the actual system, team, and risk: not slideware. Open a brief for pricing; the matrix shows how engagements usually run.
Booking · Q2 · 2026Abu Dhabi · GMT+4Remote-friendly
The menu
Lanes of work, scoped around your system.
Tap any item to read the full brief. Pricing is indicative: every quote is custom.
- The problem
Internal tools, dashboards, portals, and CRM-style workflows built around how your team actually works.
What I buildI design and build custom business systems for teams that need more than a basic website. This can include dashboards, admin panels, portals, workflow tools, reporting screens, permissions, and automation logic. Best for companies that are currently relying on spreadsheets, manual follow-ups, disconnected tools, or outdated internal systems.
StackAdmin dashboardsRole-based accessWorkflow automationReporting screensCustom modulesDatabase-backed features - The problem
Modern websites and client portals with real backend functionality, not just static pages.
What I buildI build websites and portals for businesses that need a clean public presence plus useful backend features. This can include CMS pages, enquiry forms, login areas, client dashboards, payment flows, and admin-managed content. Best for businesses that want a professional website connected to practical tools behind the scenes.
StackResponsive websiteAdmin-managed contentContact and enquiry formsClient portalAuthenticationSEO-ready structure - The problem
Connect your tools, reduce manual work, and move data where it needs to go.
What I buildI help businesses connect third-party platforms, APIs, payment gateways, marketing tools, CRMs, analytics, and internal systems. The goal is to reduce manual work, improve data flow, and make your tools work together properly. Best for teams dealing with repeated data entry, disconnected platforms, or broken integrations.
StackThird-party API integrationWebhook handlingData syncingAutomation flowsError loggingAdmin visibility - The problem
Fix slow, unstable, or messy systems before they become bigger business problems.
What I buildI help improve existing websites, portals, APIs, and internal tools that are slow, unstable, difficult to maintain, or breaking in production. This can include debugging, performance fixes, deployment cleanup, server configuration, database review, and safer release workflows. Best for businesses that already have a system but need someone technical to stabilise and improve it.
StackBug fixingPerformance reviewDeployment cleanupServer configurationDatabase checksProduction troubleshooting
Pick your lane
How an engagement actually runs.
Every engagement is scoped around the work, not a package. Pick the lane first, then we shape the rest around the outcome.
MVP build
4 to 12 weeksShip a working product
Best for: Pre product market fit teams.
Start a projectSystem audit
~1 weekInherited a mess?
Best for: Inherited legacy systems.
Send a briefRetainer
MonthlyOngoing engineering
Best for: Shipped products that need a senior IC.
Start a projectQuick answers
Ask before you book
The same assistant the chatbot uses — answers scope, timeline, and fit questions in 1–2 sentences before you spend time on a call.
Frequently asked
Questions before you book.
The same things most clients ask in the first call. If yours isn't here, write to me directly and I'll reply within a day.
Ask me directly →No. I build websites, portals, internal tools, APIs, automations, and business systems.
End of menu
Don't see exactly what you need?
Most of my engagements are custom. Tell me what you're trying to ship and I'll be honest about whether I'm the right fit, what the timeline looks like, and where the risks are.
Rusty · Abu Dhabi · 2026